Developing Marketing Messages that Support your Company Value Prop by Gail McGrew published in Society for Professional Marketing Services magazine.

Does SEM (Search Engine Marketing) have a role in the B2B World? by Gail McGrew published in Society for Professional Marketing Services magazine

Marketing Brief: Strategic Promotion Through Public Relations

"People connect emotionally with characters whose struggles are familiar to them," says David Altschul, creator of many memorable characters in advertising. Read the article here.

A really good overview of issues and challenges related to innovation and thinking creatively, and processes to help you think more creatively, whether developing a solution to a problem or a new product.

What is creativity and innovative thinking?

You’re probably familiar with this, but it’s worth repeating. Whether communicating to audiences through advertising, media relations, or e-newsletters, it is critical that there be some degree of frequency and consistency in your communications.