Positioning & Messaging

McGrew Marketing will help you position your company, products, and services so that you are perceived as you wish to be perceived in the marketplace. This might involve positioning a new product or service or changing existing perceptions.

Many factors influence positioning. Company positioning and marketing messages need to reflect the key benefits of your company services and need to take into account a variety of factors: your principal competitors and their strengths and weaknesses, industry trends and issues, and company strengths and mission.

Message development goes hand in hand with positioning since it is marketing messages that communicate the company position in the marketplace.

McGrew Marketing will work with you to create a consistent set of core messages that are both relevant to audience interests and consistent with your company’s mission. These messages will carry through all your print and online materials.

Finalizing company positioning and messaging should ideally precede development of corporate identity logos and designs because graphic elements should reflect key messages; e.g., to use a simple example, a “conservative” or “cutting edge” company.

A marketing tagline can also reinforce company positioning as well as add additional valuable information about company services and benefits.