National Media & Analyst Relations

A strong media relations program is much more than distributing press releases. While press releases do generate a steady stream of media coverage about your company and its products and services, there are many additional opportunities for you to be included in news stories.

McGrew Marketing will develop a comprehensive media relations plan to communicate with all the important media in your industry throughout the year through customer success stories, contributed articles by company executives, interviews with executives for comment on industry issues and trends in your market space, sidebars on your services as they relate directly or tangentially to feature article topics, and other opportunities.

Blog Targeting & Management

Being relevant in your market space today includes leading and participating in industry conversations and being perceived as a thought leader in your market space. Participating in blog discussions can help accomplish this. Blogs are also a strategic way to promote messages around company services, specialization, and issues and trends in the industry.

Your company’s pool of influencers extends beyond the business and trade media and includes association members, customers, vendors, regulators and others. These individuals can all communicate and influence each other by sharing their opinions and experiences in online communities, including blogs.

McGrew Marketing researches and targets the most influential blogs and bloggers in your market space for opportunities to integrate your messages into these venues. Our blog management services include researching and reviewing blogs and blog opportunities associated with core media, business media, industry associations and other industry influencers. We monitor blogs on a regular basis for opportunities to post information about your company, services, executives, and issues and trends in the industry.

Corporate Blogs (Wikis)

A well executed and frequently updated corporate blog will serve to raise awareness of your company and services (increase brand awareness), create an opportunity for additional interaction with your customers, increase site traffic, strategically position company executives as industry thought leaders and raise your visibility with the mainstream media.

Our support services around corporate blog development are comprehensive and include:

• Blog design and development
• Educating company bloggers about best practices for blogging
• Following industry trends to provide company bloggers with content and recommendations on a regular basis
• Advising on ways to increase corporate blog traffic

Awards

There are many national, regional and local opportunities for your company or organization to receive the recognition it has earned. National opportunities include Ernst & Young’s Entrepreneur of the Year award, the Inc. 500, and The American Business Awards, among others.

State and regional awards include the Deloitte & Touche Fast 50 (NJ, NY, Maryland), the South Jersey 25, the Award for Women Entrepreneurs, the Philadelphia 100, the South Jersey 25, Pennsylvania’s Best 50 Women in Business, New Jersey's Finest, Philadelphia Business Journal's Women of Distinction, NJTC awards, ETC Enterprise Awards, regional Chamber of Commerce awards, and many more.

Print and E-Newsletters

Do you need help creating or writing a company newsletter? We design, develop and write newsletters to help you communicate regularly with your internal and external audiences.

Event Marketing

Do you make the most of the national and regional tradeshows or conferences that you attend and the sales and marketing opportunities they provide?

To help you make the most of these opportunities, we will promote your executives for speaking engagements at events, develop support materials such as show signage and premiums, develop pre-show marketing campaigns to increase traffic at your booth, and set up meetings with media and analysts at the show.