Search Engine Optimization

Search engine optimization (SEO) will improve your Web site's position in natural search results such as those produced by Google when people search for terms relevant to your company. It is a highly cost-effective method of increasing Web site traffic.

All of our web sites are created with SEO considerations in mind. We use cascading style sheets to keep HTML clean and simple to enhance your site's search visibility, minimize use of Flash and JavaScript, and consider keyword placement in title tags, description and keyword meta-tags, heading tags, incoming/outgoing site links, and other locations throughout the site.

We also recommend ways to increase SEO for your site by developing new content such as a blog, PDF files, articles and press releases—all of which build your content offering and provide more content for the search bots to grab onto, boosting site rankings.

Search Engine Marketing

Search engine marketing—paid search (pay per click advertising), contextual search, and paid inclusion—are also effective vehicles for increasing site traffic and demand generation in the B2B space.

Benefits of SEM are many. SEM is highly flexible and customizable, and a high level of targeting is available by interest, geography, timing and other factors. SEM offers a low cost of entry and you pay only for clicks/visits to your site. Lastly, it works as both a demand generation vehicle as well as a brand awareness vehicle.

SEM services that McGrew Marketing provides include:

• Research and analysis of keywords
• Development of ad copy
• Design and optimization of landing pages
• Strategy and development of conversion vehicles
• Campaign reporting and analysis
• Definition and quantification of campaign objectives to measure campaign ROI