Paid promotion increases image and awareness and name recognition and generates qualified sales leads. We provide the creative ideas, messages, and design to get your ads noticed. Services include campaign development, media buying, response tracking, and more.
We will work with you to determine what types and size of advertising campaign and media will be most strategic and cost-effective given your communication and marketing goals, time frame, target audiences and budget. Our advertising services include:
- Radio
- Direct mail and e-marketing
- Billboard
- Airport
Search engine marketing
Search engine marketing (pay per click advertising), contextual search, and paid inclusion are very effective vehicles for increasing site traffic and demand generation.
SEM is highly flexible and customizable, and a high level of targeting is available by interest, geography, timing and other factors. SEM offers a low cost of entry and you pay only for clicks/visits to your site. Lastly, it works as both a lead generation vehicle as well as a brand awareness vehicle.
SEM services that McGrew Marketing provides include:
- Development and analysis of keywords
- Development of ad copy
- Campaign strategy and management
- Design and optimization of landing pages
- Strategy and development of conversion vehicles
- Campaign reporting and analysis
Media Planning & Buying
When developing strategic plans for paid promotion opportunities (print, online, radio, other) we research, analyze and recommend venues and opportunities that reach your target audiences and factor in your business goals (lead generation vs. brand awareness), time frame and budget.
Although many companies are choosing online opportunities these days given the general move of the media and communications to the Internet, the lower cost of entry for placing and creating ads, and the greater level of targeting available, we work in both media and develop highly effective online and print advertising campaigns.