Integrated Social Media
Social media can be integrated with a strategic marketing communications plan to further increase brand awareness and lead generation for your company. Communication through social media platforms provides new opportunities to connect with and introduce audiences to your company, promote and support company products and services, and, furthermore, increase your site’s SEO rankings.
We develop strategic, integrated social media campaigns as well as advise on best practices in marketing and communications on popular social media platforms including LinkedIn, Facebook, YouTube, Twitter, Digg, Delicious, StumbleUpon, Flickr, and other platforms.
Additional services include development of corporate LinkedIn and Facebook pages, account management, scheduled communications plans, campaign reporting and analysis, competitor analysis, and more.
Search Engine Optimization
Search engine optimization (SEO) will improve your Web site’s position in natural search results such as those by Google when people search for terms relevant to your company. It is a highly cost-effective method of increasing Web site traffic.
When we develop new sites, SEO is always integrated into planning. We develop strategic messages and keywords, use cascading style sheets to keep HTML clean and simple and enhance your site’s search visibility, minimize use of Flash and JavaScript, and consider keyword placement in title tags, description and keyword meta-tags, heading tags, incoming/outgoing site links, and other locations throughout the site.
Additional on-site and on-page optimization services include integration of keywords into existing site copy, development of new site content, development of unique landing pages, and more.
Off-site optimization services include link building, link acquisition strategies, directory submissions, social bookmarking, and development and implementation of an integrated social media campaign to boost site rankings.
Search Engine Marketing
Search engine marketing (pay per click advertising), contextual search, and paid inclusion are very effective vehicles for increasing site traffic and demand generation.
SEM is highly flexible and customizable, and a high level of targeting is available by interest, geography, timing and other factors. SEM offers a low cost of entry and you pay only for clicks/visits to your site. Lastly, it works as both a demand generation vehicle as well as a brand awareness vehicle.
SEM services that McGrew Marketing provides include:
- Development and analysis of keywords
- Development of ad copy
- Campaign strategy and management
- Design and optimization of landing pages
- Strategy and development of conversion vehicles
- Campaign reporting and analysis
Corporate Blogs
A well-executed and frequently updated corporate blog will serve to raise awareness of your company and services, increase site traffic, create an opportunity for additional interaction with your customers, strategically position company executives as industry thought leaders and raise your visibility with the mainstream media.
Our support services around corporate blog development include:
- Blog design and development
- Educating company bloggers about blogging best practices
- Providing company bloggers with content and recommendations
- Advising on ways to increase corporate blog traffic
Blog Targeting & Management
We can also research, monitor and target the most influential blogs and bloggers in your market space for opportunities to integrate your messages into these venues. Blogs are an effective way to promote messages around company services, specialization, and issues and trends in the industry. Our blog management services include researching and reviewing blogs and blog opportunities associated with the media, industry associations and other industry influencers. We develop strategic blogging campaigns and monitor blogs on a regular basis for opportunities to post information about your company, services, executives, and issues and trends in the industry.