thought leadership and media relations
I specialize in thought leadership – helping clients build a thought leadership strategy to lead the conversation about the issues and trends in their markets and the most successful business solutions. Communication starts in the national media and extends to social media.
Supporting content and materials includes articles, executive interviews, bylined articles, white papers, national speaking programs, webinars, email marketing, e-newsletters and social media programs.
I will help you brand and position your company, products and services so that you are perceived as you wish to be perceived in the marketplace. Message development goes hand-in-hand with positioning because it is marketing messages that communicate company position and brand in the marketplace.
Working together, we will create a consistent set of core messages that are relevant to audience interests and consistent with your company’s mission.
To support media relations and industry thought leadership, impactful content that communicates with executive audiences includes articles, executive interviews, speaking engagements, e-newsletters, webinars, web sites, marketing collateral and social media.