thought leadership and communications

I specialize in thought leadership – helping clients build a thought leadership strategy to lead the conversation about the issues, challenges, and trends in their market; communicating with their members or national audiences; and sharing best practices and other successful solutions. Communication starts in the national media and extends to social media.

Supporting content and materials includes articles, white papers, executive interviews, newsletters and magazines, national speaking programs, bylined articles, webinars, email marketing, and social media programs.

Message Development

I will help you brand and position your organization, products and services so that you are perceived as you wish to be perceived in the marketplace. Message development goes hand-in-hand with positioning because it is marketing messages that communicate company position and brand in the marketplace. 

Working together, we will create a consistent set of core messages that are relevant to audience interests and consistent with your organization’s mission. 

writing & Content development

To support communications and industry thought leadership, impactful content includes articles, executive interviews, white papers, speaking engagements, publications, webinars, web sites, newsletters, marketing collateral and social media.